COPYWRITER

Opatija, Croatia

The largest hotel group in the Kvarner region with the longest tradition in hospitality is hiring!

Join our team and become part of a rich tradition that has lasted for over a century! Our hotels are not just places for rest—they are witnesses to history, culture, and genuine hospitality. If you are passionate about tourism and want to build a career in an environment that values excellence and supports professional development, we invite you to join our team. Your contribution matters, and together we can create unforgettable experiences for our guests.

Become part of a team that values your effort and dedication, and offers opportunities for growth in the dynamic world of hospitality.


Join our team in the following position:

COPYWRITER (m/f/x)

Work location: Opatija


Key responsibilities:

  • Develop high-quality, engaging copy for various marketing materials, including brochures, flyers, posters, website content, social media posts, email campaigns, digital ads, and more
  • Ensure all written content consistently reflects the brand’s voice, tone, and messaging guidelines, reinforcing the company’s identity and values
  •  Work closely with the graphic design team, marketing team, and other departments to understand project requirements, target audiences, and campaign objectives, and translate them into effective written content
  • Create SEO-friendly content for digital platforms to improve search engine rankings and drive organic traffic to the company’s website
  • Review and edit content to ensure accuracy, clarity, and consistency, adhering to grammatical and stylistic guidelines
  • Craft compelling narratives and storytelling elements that resonate with the target audience and enhance the overall marketing message
  • Contribute to the development of marketing campaigns by brainstorming ideas, developing concepts, and creating persuasive copy that drives engagement and conversion
  •  Conduct research to understand market trends, customer preferences, and competitive positioning, and use insights to inform content creation
  • Assist in the development and execution of content strategies that align with the company’s marketing goals and drive brand awareness and customer engagement
  • Monitor the performance of written content across various channels and platforms and use data-driven insights to optimize future content


Requirements:

  • Bachelor’s degree in marketing, Communications, Journalism, English, or a related field
  • Proven experience as a copywriter, preferably in a creative agency, in-house marketing team, or hospitality industry
  • Strong portfolio showcasing a range of written work, including marketing materials, digital content, and social media campaigns
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail and a strong grasp of grammar, punctuation, and style
  • Ability to develop creative and compelling content that engages and persuades the target audience
  • Understanding of SEO principles and the ability to create SEO-friendly content
  • Excellent verbal and written communication skills to collaborate effectively with cross-functional teams and stakeholders
  • Strong organizational and time management skills to handle multiple projects and meet deadlines
  • Familiarity with digital marketing tools and platforms, including content management systems (CMS), social media, and email marketing software
  • Ability to conduct thorough research and translate findings into engaging and informative content
  • Ability to work collaboratively with a team and contribute to a positive and productive work environment
  • A passion for writing and a commitment to continuous learning and improvement


What we offer:

  • Work in one of the largest hotel chains in Croatia
  • Opportunity to collaborate with hospitality industry experts
  • Possibility for education and professional advancement
  • A challenging environment that recognizes and rewards success
  • Annual financial bonuses: Easter bonus, seasonal rewards, child gift allowance, Christmas bonus
  • Multisport card


If you like new challenges and a positive work environment, apply by clicking the application link and become a part of our team!


We will contact all candidates who we consider fit the required profile.

COPYWRITER

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